About Southwest Affinity, your southwestern jewelry connection.

Twelve years ago Southwest Affinity and then owner, Beverley Burklow Jones, traded and worked directly with Native American Indian craftspeople from numerous Nations to try and bring you unique and affordable, authentic American Indian jewelry and artifacts. We love what we do and the products that our artisans create by hand especially for our customers. We enjoying providing you with great handcrafted jewelry and artifacts and make every effort to meet your needs and special requests making Southwest Affinity a company you are pleased to do business with. We are very proud of the Native American people that we work with and their artwork that we are fortunate to be able to make available to you via the Internet.

It is our goal to bring you quality, authentic, Indian made jewelry and artifacts, at reasonable prices, that you can order securely and easily online. Unfortunately, there is a lot of imported jewelry being sold as Native American Indian made. It is our goal to educate people about buying genuine Native American and making their products available to you. Southwest Affinity is company that you can trust will only sell GENUINE American Indian made products at affordable prices. We are glad to be able to offer you items that you might never have an opportunity to see anywhere else.

We hate the impersonal feeling of big business and, therefore, have tried to combine the convenience of Internet purchasing with the feeling of the small town merchant. Trying to take you back in time to a place where you knew the shopkeeper and most importantly, knew that you could trust him and that the merchandise he carried was of good quality.

Our guarantee is simple. If you aren't happy then we will do everything in our power to make you happy. That is what we are all about. Providing you genuine handcrafted Native American jewelry and artifacts that is of excellent quality and beauty with good customer service and making friends along the way. We want you to purchase from us time and time again and refer all your friends. We hope you come to trust us like your small town merchant.

Our craftsmen/silversmiths have been doing this work for many years. We took on the challenge of trying to make their beautiful jewelry and artifact replicas available to people world wide via the Internet and it has proved to be very successful. We owe our success to the beautiful jewelry and artifacts that our artisans handcraft for your enjoyment.

Most of our jewelry is made on the Navajo Reservation in New Mexico by Navajo silversmiths and a few Zuni Indians that live there. We also get jewelry from Navajo silversmiths that live in Arizona, and Hopi silversmiths that live on the Hopi Reservation in Arizona. We are the exclusive online gallery for Eugene Gruber a Navajo artist. We continually look for new artists and Native American products to offer our customers.

We are very proud to be able to offer you the beautiful work of these artists and can proudly say we ship our jewelry and artifacts all over the world!

Meet new owner, Eugene Gruber:

Eugene Gruber, a Navajo artist, and his wife, Deidre, took over Southwest Affinity in 2012 after Beverey Jones retired. Here is Eugene's bio as written by himself:

My name is Eugene Gruber. I'm 24 years old from Crownpoint, New Mexico. I'm a Native American from the Navajo tribe. I'm married to Deidre Gruber and I have a daughter named Mikalynne Gruber. I started to make jewelry when I was about 13 years old. That's when my father started to teach me, and I've been doing it ever since. I've learned a lot through the years and I'm still learning every day. My designs are a mix of the old traditional style with a mix of my own style and designs. I come up with the design as I go. I don't draw it out or anything it just comes to me. Here in New Mexico the landscape is beautiful and the mountains are also. So everything around me inspires me with what I come up with. Like if its snowing outside I come up with something that represents purity, because the snow is white and pure. I don't have a particular design that I stick with. I try to make everything that I make unique in its own way. Every time I come up with something I try to make it better than the last thing I made. When I finish a jewelry piece I always say "Live in Harmony and Walk in Beauty" wishing that whoever buys it will. My father says that also and it stuck with me. My father is a preacher he has been through out my whole life. He makes jewelry also. My mother makes silver necklaces also. In my spare time I enjoy playing my guitar, working on vehicles, welding, wood burning, I'm getting into beadwork, and especially spending time with my family. Each piece I make is hand made by me. I cut and shape my own stones from the rough material it comes in. I also shape and cut the silver by hand that way it is truly hand made without having a machine do it for me. I enjoy making jewelry and I will continue to do it as long as I can. I thank all of you for your support. I express myself through my jewelry and I hope you all enjoy it.

Eugene Gruber's work is found throughout our online catalog. Eugene will custom make items for you, working with your ideas and designs to try and produce the custom piece that is exactly what you have been looking for. If you would like more information please feel free to contact us.

I hope you will give us a try!

SouthwestAffinity.com has southwestern jewelry for all ages.